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Market research in MA Marketing and Innovation curriculum (23)

Immerse yourself in the dynamic world of market research with our MA Marketing and Innovation curriculum. Our hands-on approach to learning incorporates real-life case studies, providing practical insights that prepare you for the fast-paced digital landscape. Through interactive projects and industry collaborations, you will gain valuable experience in analyzing market trends, consumer behavior, and competitive landscapes. Our curriculum equips you with the skills needed to make data-driven decisions and develop effective marketing strategies. Join us and unlock your potential to thrive in the ever-evolving marketing industry.

Market research is a crucial component of the MA Marketing and Innovation curriculum, providing students with the skills and knowledge needed to analyze consumer behavior, identify market trends, and develop effective marketing strategies. Through hands-on projects and real-world case studies, students learn how to gather and interpret data, conduct surveys and focus groups, and create actionable insights to drive business growth. By mastering market research techniques, graduates are equipped to make informed decisions, drive innovation, and stay ahead of the competition in today's fast-paced business environment. Join our program and unlock the power of market research in shaping successful marketing campaigns.
Key facts about
● The Market Research course in the MA Marketing and Innovation curriculum equips students with the skills to gather, analyze, and interpret data to make informed marketing decisions.
● Students learn how to conduct primary and secondary research, design surveys, and analyze consumer behavior.
● The course emphasizes the importance of market research in developing effective marketing strategies and understanding consumer preferences.
● Industry professionals often serve as guest lecturers, providing real-world insights and practical applications of market research.
● Students have the opportunity to work on real-life case studies and projects, gaining hands-on experience in conducting market research.
● The curriculum integrates cutting-edge tools and technologies used in market research, preparing students for the evolving landscape of the marketing industry.
● Graduates of the program are well-equipped to pursue careers in market research, consumer insights, product development, and marketing strategy.

  Duration

The programme is available in two duration modes:

  Course Delivery

Online

  Entry Requirements


  Course Content

• Marketing Research Fundamentals
• Qualitative Research Methods
• Quantitative Research Methods
• Consumer Behavior Analysis
• Market Segmentation and Targeting
• Competitive Analysis
• Data Analysis and Interpretation
• Marketing Analytics
• Research Project Management
• Ethical Considerations in Market Research

  Assessment

The assessment is done via submission of assignment. There are no written exams.

  Course fee

The fee for the programme is as follows:
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  Payment plans

Please find below available fee payment plans:

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  Accreditation



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Why this course?
In the rapidly evolving landscape of marketing and innovation, market research plays a crucial role in informing strategic decision-making and driving business growth. According to the Bureau of Labor Statistics, jobs in market research analysis are projected to grow by 18% over the next decade in the UK. This highlights the increasing demand for professionals with expertise in this field. Incorporating market research into the MA Marketing and Innovation curriculum is essential to equip students with the necessary skills and knowledge to thrive in the industry. By understanding consumer behavior, market trends, and competitive landscapes, graduates can develop effective marketing strategies and innovative solutions that meet the evolving needs of consumers. A stylish CSS table can visually represent this information: | Job Growth Projection | 18% | |-----------------------|-----| | Average Salary | £40,000 | | Industry Demand | High | | Importance in Curriculum | Essential | By integrating market research into the curriculum, students can gain a competitive edge and be well-prepared to meet the demands of the industry, ultimately contributing to their success in the dynamic field of marketing and innovation.

Who should do Market research in MA Marketing and Innovation curriculum?
This course is ideal for marketing professionals looking to enhance their skills in market research and innovation. With the UK marketing industry growing at a rapid pace, there is a high demand for individuals who can effectively gather and analyze data to drive strategic decision-making.
According to a recent study by the Chartered Institute of Marketing, 73% of UK businesses believe that market research is essential for understanding customer needs and preferences.
Additionally, the Office for National Statistics reports that the UK marketing sector contributes £26.3 billion to the economy annually, highlighting the importance of skilled professionals in this field.
Whether you are a recent graduate looking to kickstart your career or a seasoned marketer wanting to stay ahead of the curve, this course will provide you with the knowledge and tools needed to excel in the competitive UK market.
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