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Competitive analysis in MA Marketing and Innovation curriculum (6)

Explore the dynamic world of competitive analysis in the MA Marketing and Innovation curriculum. This hands-on course delves into real-life case studies, providing practical insights to navigate the ever-evolving digital landscape. Through interactive exercises and industry-relevant projects, students gain a deep understanding of market trends, consumer behavior, and competitor strategies. By analyzing data and identifying key opportunities, learners develop the skills needed to drive successful marketing campaigns and innovative product launches. Join us on this exciting journey to sharpen your competitive edge and excel in the fast-paced world of marketing and innovation.

Explore the dynamic world of competitive analysis within the MA Marketing and Innovation curriculum. Gain a deep understanding of market trends, consumer behavior, and competitor strategies to drive business success. Develop critical thinking skills and strategic insights through hands-on projects and real-world case studies. Dive into market research, data analysis, and strategic planning to stay ahead of the competition. With a focus on innovation and creativity, this program equips you with the tools and knowledge to thrive in today's fast-paced business environment. Join us and take your marketing skills to the next level!
Key facts about
● The Competitive Analysis course in the MA Marketing and Innovation curriculum equips students with the skills to assess market dynamics and competitor strategies.
● Students learn to conduct in-depth research, analyze data, and identify competitive advantages to drive strategic decision-making.
● The course emphasizes real-world applications, providing hands-on experience in analyzing industry trends and competitor positioning.
● Industry experts and guest speakers offer insights into current market practices and challenges, enhancing the relevance of the curriculum.
● Students gain a competitive edge by developing critical thinking and problem-solving abilities through case studies and group projects.
● The curriculum integrates cutting-edge tools and methodologies to enhance students' ability to gather and interpret competitive intelligence effectively.
● Graduates are well-prepared to navigate the competitive landscape, develop innovative marketing strategies, and drive business growth in dynamic industries.

  Duration

The programme is available in two duration modes:

  Course Delivery

Online

  Entry Requirements


  Course Content

• Introduction to Competitive Analysis
• Industry Analysis
• Competitor Identification and Profiling
• SWOT Analysis
• Porter's Five Forces Analysis
• Competitive Benchmarking
• Market Positioning Analysis
• Competitive Strategy Development
• Competitive Intelligence Gathering
• Competitive Response Planning

  Assessment

The assessment is done via submission of assignment. There are no written exams.

  Course fee

The fee for the programme is as follows:
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  Payment plans

Please find below available fee payment plans:

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  Accreditation



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Why this course?
In the rapidly evolving landscape of marketing and innovation, competitive analysis plays a crucial role in shaping successful strategies and driving business growth. According to the Office for National Statistics, the marketing industry in the UK is projected to grow by 9% over the next decade, creating a demand for professionals with specialized skills in competitive analysis. A comprehensive understanding of competitors' strengths, weaknesses, and market positioning is essential for identifying opportunities, mitigating risks, and staying ahead in the competitive market. By incorporating competitive analysis into the MA Marketing and Innovation curriculum, students can develop the analytical skills and strategic mindset needed to thrive in the industry. The following table highlights the projected growth in marketing jobs in the UK and emphasizes the importance of competitive analysis in driving success in the field: | Statistic | Growth Projection | |----------------------------------------------|-------------------| | Marketing Jobs Growth in the UK (2021-2031) | 9% | By equipping students with the tools and knowledge to conduct effective competitive analysis, the MA Marketing and Innovation curriculum prepares them to excel in a dynamic and competitive industry landscape.

Who should do Competitive analysis in MA Marketing and Innovation curriculum?
This course is ideal for marketing professionals looking to gain a competitive edge in the ever-evolving UK market.
According to a recent study by Statista, the UK marketing industry is projected to reach a value of £24.7 billion by 2024.
Marketing and innovation go hand in hand, with 76% of UK marketers stating that innovation is crucial for their company's success (Marketing Week).
This course is also suitable for entrepreneurs looking to launch successful marketing campaigns in the UK, where 90% of consumers expect brands to innovate and provide unique experiences (Accenture).
competitive analysis, MA marketing, innovation curriculum, marketing strategy, market research, competitive intelligence, business analysis, marketing management, strategic planning, market trends, industry analysis, competitive advantage, marketing innovation, marketing analytics, marketing research, marketing planning, marketing trends, marketing insights, marketing strategies, marketing techniques.

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