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Brand management in MA Marketing and Innovation curriculum (6)

Immerse yourself in the dynamic world of brand management with our MA Marketing and Innovation curriculum. Our hands-on approach integrates real-life case studies to provide practical insights that prepare you for the fast-paced digital landscape. Through interactive learning experiences, you will develop the skills needed to create, maintain, and enhance brand value. Gain a deep understanding of consumer behavior, market trends, and strategic branding techniques. Whether you aspire to work in marketing, advertising, or product development, this program equips you with the knowledge and expertise to excel in the competitive business environment. Elevate your career with a specialization in brand management.

Discover the dynamic world of brand management within the MA Marketing and Innovation curriculum. Dive into courses that explore the strategic development and implementation of brand strategies, consumer behavior analysis, and market research techniques. Gain hands-on experience through real-world case studies and projects that will sharpen your skills in brand positioning, communication, and customer engagement. With a focus on creativity and innovation, this program equips you with the tools to build and sustain successful brands in today's competitive market. Join us and unlock your potential to become a leader in brand management and make a lasting impact in the business world.
Key facts about
● The Brand Management course in the MA Marketing and Innovation curriculum focuses on developing students' understanding of brand strategies, consumer behavior, and market positioning.
● Students will learn how to create and manage strong brands that resonate with target audiences and differentiate themselves in competitive markets.
● The curriculum includes case studies, real-world projects, and guest lectures from industry experts to provide practical insights into brand management.
● Students will gain hands-on experience in developing brand campaigns, conducting market research, and analyzing brand performance metrics.
● The course equips students with the skills needed to drive brand growth, enhance brand equity, and adapt to changing market trends.
● By the end of the course, students will be able to develop comprehensive brand strategies, execute effective brand campaigns, and measure the impact of branding efforts on business performance.
● The Brand Management course is designed to prepare students for careers in brand management, marketing strategy, product development, and consumer insights roles within various industries.

  Duration

The programme is available in two duration modes:

  Course Delivery

Online

  Entry Requirements


  Course Content

• Brand Strategy
• Consumer Behavior
• Marketing Research
• Digital Marketing
• Brand Communication
• Innovation Management
• Marketing Analytics
• Retail Marketing
• Global Marketing
• Brand Equity and Valuation

  Assessment

The assessment is done via submission of assignment. There are no written exams.

  Course fee

The fee for the programme is as follows:
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  Payment plans

Please find below available fee payment plans:

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  Accreditation



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Why this course?
In the rapidly evolving landscape of marketing and innovation, brand management plays a crucial role in shaping consumer perceptions and driving business success. According to the Bureau of Labor Statistics, jobs in marketing and advertising are projected to grow by 8% over the next decade, highlighting the increasing demand for professionals with expertise in brand management. Incorporating brand management into the MA Marketing and Innovation curriculum is essential to equip students with the skills and knowledge needed to excel in the industry. A strong brand can significantly impact a company's bottom line, with research showing that brands with a strong identity can command a price premium of up to 20%. By understanding the principles of brand management, students can learn how to create, maintain, and enhance brand equity, ultimately contributing to the success of businesses in an increasingly competitive market. The inclusion of brand management in the curriculum ensures that graduates are well-prepared to meet the demands of the industry and drive innovation and growth in the UK market.
Projected Job Growth 8%
Price Premium for Strong Brands Up to 20%


Who should do Brand management in MA Marketing and Innovation curriculum?
This course is ideal for marketing professionals looking to enhance their brand management skills and stay ahead in the competitive UK market.
According to a study by Statista, 89% of UK consumers are more likely to buy from a brand they recognize and trust.
With the UK e-commerce market expected to reach £222.5 billion by 2023, brand management is crucial for online success.
Research by Nielsen shows that 59% of UK consumers prefer to buy new products from brands they are familiar with.
This course is also suitable for entrepreneurs looking to build a strong brand identity from the ground up.
Brand management, MA Marketing, Innovation curriculum, marketing strategy, brand development, brand positioning, brand identity, marketing management, brand equity, brand communication, brand innovation, brand leadership, brand analysis, brand performance, brand measurement, brand success.

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