From Classroom to Career: Professional Certificate in Utilizing Social Media in CRM Success Stories in the UK
-- viewing nowUtilizing Social Media in CRM is a crucial aspect of modern business strategy, and this course is designed to equip professionals with the skills to succeed. From Classroom to Career: Professional Certificate in Utilizing Social Media in CRM is a comprehensive program tailored for UK-based professionals looking to enhance their knowledge and career prospects.
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About this course
This course focuses on CRM success stories and real-world applications, providing learners with practical insights and expertise to drive business growth through effective social media utilization.
By the end of this program, learners will be able to develop and implement a social media strategy that aligns with their organization's goals and objectives.
Ready to take your career to the next level? Explore this course further and discover how to harness the power of social media in CRM for business success.
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Course details
• Understanding the Role of Social Media in CRM: This unit will cover the importance of social media in customer relationship management (CRM) and how it can be utilized to achieve business objectives. It will also discuss the key benefits of integrating social media into CRM strategies.
• Social Media Listening and Monitoring: In this unit, learners will learn how to effectively listen and monitor social media conversations related to their brand, competitors, and industry. This will enable them to identify trends, track customer sentiment, and respond to customer inquiries.
• Creating Engaging Social Media Content: This unit will focus on the art of creating engaging social media content that resonates with target audiences. Learners will learn how to develop a content strategy, create compelling content, and measure its effectiveness.
• Social Media Advertising and Paid Promotion: This unit will cover the basics of social media advertising and paid promotion. Learners will learn how to create effective ad campaigns, target specific audiences, and measure the return on investment (ROI) of their social media advertising efforts.
• Measuring Social Media Success: In this unit, learners will learn how to measure the success of their social media efforts using key performance indicators (KPIs) such as engagement rates, follower growth, and conversion rates. They will also learn how to use analytics tools to track their social media performance.
• Social Media and Customer Service: This unit will explore the role of social media in customer service and how it can be used to provide excellent customer experiences. Learners will learn how to respond to customer inquiries, resolve customer complaints, and provide support on social media platforms.
• Social Media and Influencer Marketing: In this unit, learners will learn about the role of influencer marketing in social media and how it can be used to reach target audiences. They will learn how to identify influencers, collaborate with them, and measure the effectiveness of influencer marketing campaigns.
• Social Media and Employee Advocacy: This unit will focus on the importance of employee advocacy in social media and how it can be used to promote a company's brand and values. Learners will learn how to encourage employees to share company content, create employee advocacy programs, and measure their effectiveness.
• Social Media and Crisis Management: In this unit, learners will learn how to use social media to manage crises and maintain a positive brand reputation. They will learn how to develop a crisis management plan, respond to crisis situations, and measure the effectiveness of their crisis management efforts.
• Social Media and Data-Driven Decision Making: This unit will cover the importance of using data to inform social media decisions and how to use data analytics tools to measure social media performance. Learners will learn how to collect and analyze data, identify trends, and make data-driven decisions to optimize their social media strategies.
Career path
| Role | Primary Keywords | Secondary Keywords | Description |
|---|---|---|---|
| Social Media Manager | social media, crm, marketing | digital marketing, social media marketing, crm strategy | Develops and implements social media strategies to engage with customers and promote products. |
| Digital Marketing Specialist | digital marketing, crm, marketing | social media marketing, email marketing, crm automation | Creates and executes digital marketing campaigns to drive sales and revenue growth. |
| Customer Relationship Manager | crm, customer service, relationship management | customer experience, crm strategy, sales management | Builds and maintains strong relationships with customers to drive loyalty and retention. |
| Content Creator | content creation, crm, marketing | social media content, blog writing, crm copywriting | Develops and creates engaging content to promote products and services. |
| Data Analyst | data analysis, crm, analytics | data visualization, crm reporting, business intelligence | Analyzes data to inform business decisions and drive growth. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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FROM CLASSROOM TO CAREER: PROFESSIONAL CERTIFICATE IN UTILIZING SOCIAL MEDIA IN CRM SUCCESS STORIES IN THE UK
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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