Bridging the Skills Gap in the UK with Extended Professional Certificate in Digital Marketing Business Principles
-- viewing nowBridging the Skills Gap in the UK with Extended Professional Certificate in Digital Marketing Business Principles This program is designed to equip professionals with the skills and knowledge required to succeed in the digital marketing industry. By focusing on digital marketing business principles, learners will gain a deeper understanding of how to develop and implement effective marketing strategies.
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About this course
The program is ideal for professionals looking to upskill or reskill in the areas of digital marketing, including marketing managers, business owners, and entrepreneurs.
Through this Extended Professional Certificate, learners will develop a range of skills, including data analysis, market research, and campaign planning.
Don't miss out on this opportunity to enhance your career prospects and stay ahead in the industry. Explore the program further and discover how you can bridge the skills gap in the UK.
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Course details
• Digital Marketing Fundamentals: This unit covers the basics of digital marketing, including understanding target audiences, creating buyer personas, and developing a digital marketing strategy. It also explores the role of digital marketing in business and its impact on the economy.
• Data-Driven Decision Making: This unit focuses on the importance of data analysis in digital marketing, including data collection, data visualization, and data-driven decision making. It also covers the use of data analytics tools and techniques to measure campaign effectiveness.
• Digital Business Models: This unit examines the different digital business models, including e-commerce, subscription-based services, and freemium models. It also explores the role of digital transformation in business and the impact of digitalization on traditional business models.
• Digital Marketing Channels: This unit covers the various digital marketing channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. It also explores the role of each channel in a digital marketing strategy.
• Digital Marketing Metrics and Measurement: This unit focuses on the importance of measuring and evaluating digital marketing campaigns, including key performance indicators (KPIs), return on investment (ROI), and return on ad spend (ROAS). It also covers the use of analytics tools to track campaign performance.
• Digital Transformation and Innovation: This unit examines the role of digital transformation in business, including the adoption of new technologies, business process re-engineering, and organizational change management. It also explores the importance of innovation in digital marketing and the role of experimentation and testing in campaign development.
• Digital Marketing Strategy and Planning: This unit covers the process of developing a digital marketing strategy, including market research, competitor analysis, and campaign planning. It also explores the role of digital marketing in business strategy and the importance of aligning digital marketing with business objectives.
• Digital Customer Experience: This unit focuses on the importance of delivering a seamless customer experience across all digital touchpoints, including websites, social media, and mobile apps. It also explores the role of customer journey mapping and user experience (UX) design in digital marketing.
• Digital Marketing Ethics and Regulation: This unit examines the ethical considerations in digital marketing, including data protection, privacy, and advertising regulations. It also covers the role of regulatory bodies, such as the Information Commissioner's Office (ICO), in enforcing digital marketing regulations.
• Digital Marketing Leadership and Management: This unit covers the skills and competencies required to lead and manage digital marketing teams, including strategic planning, team management, and performance evaluation. It also explores the role of digital marketing in business leadership and the importance of digital literacy in senior management.
Career path
**Bridging the Skills Gap in the UK with Extended Professional Certificate in Digital Marketing Business Principles**
**Digital Marketing Career Roles and Salary Ranges in the UK**
**Job Market Trends and Skill Demand in the UK**
**Key Skills for Digital Marketing Professionals in the UK**
* Digital marketing strategy and planning
* Data analysis and interpretation
* Content creation and copywriting
* Email marketing and automation
* Social media marketing and management
* SEO and search engine marketing
* Digital analytics and measurement
* Budgeting and forecasting
* Team management and leadership
| Role | Salary Range (£) |
|---|---|
| Digital Marketing Manager | 45,000 - 65,000 |
| SEO Specialist | 25,000 - 40,000 |
| Social Media Manager | 28,000 - 45,000 |
| Content Marketing Specialist | 22,000 - 35,000 |
| Email Marketing Specialist | 20,000 - 32,000 |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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BRIDGING THE SKILLS GAP IN THE UK WITH EXTENDED PROFESSIONAL CERTIFICATE IN DIGITAL MARKETING BUSINESS PRINCIPLES
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who has completed a programme at
London School of Planning and Management
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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